User Experience Design

Dec 2015 - June 2016



M.F.A. Graphic and Interactive Design

2000 - 2002

Tyler School of Art,
Philadelphia, PA


B.F.A. Graphic Design

1993 - 1997

Sir. J. J. Inst. of Applied Art,
Mumbai, India


Adobe Creative Suite



Jira for Sprint Management

MS Office


UX Pin


Experience Makers, Indianapolis


AIGA, Indianapolis


March 2018 – Till Date

UX DESIGN CONSULTANT, OneAmerica, Indianapolis, Indiana

  • Currently solutioning and designing the Information architecture and user experience of the Pension Plan system to move from paperwork to a self-help online portal where both participants and customer service agents can manage their pension plans, reducing calls to customer service and saving 15-20 mins of time spent per phone transaction.

  • Designed customer experience for OneAmerica’s Web Security Enhancements project aimed at tightened web security via multifactor authentication to prevent cyber crime. Revisited current information architecture and database usage and proposed changes to ensure customer’s personal information and their account is secure.

  • Designed the first fully-online Evidence of Insurability experience in the industry, for OneAmerica customers, resulting in quicker approvals to the and reduced paperwork. Regularly meet with stakeholders to collect business requirements, showcase high fidelity wireframes and provide detailed functional specifications for developers.

  • Across all projects: gather business requirements from project owners, collaborate with developers to ensure code follows proposed experience. Perform acceptance testing along with the systems testing team to gather user feedback and iterate wireframes as needed.

  • Evaulate and redesign web experiences of external companies acquired by OneAmerica to ensure a cohesive customer experience across all websites.

April 2015 – Feb 2018

UX and UI DESIGNER, 4ourth Mobile, Kansas City, MS

  • Developed Guidanz™ Mobile, a native mobile app that integrates Cummins’ legacy INSITE program and Service features into a mobile app. Providing UX and UI support including information architecture, task flows, wireframes, low fidelity prototypes, UX specifications and collaborating with on-site and off-shore developers. Collaborated with the Service team to understand business
    requirements and get customer feedback. Conducted usability tests with customers at Cummins Distribution sites and create reports.

  • Developed an eCommerce Cummins Marketplace™ website to allow customers to buy Cummins products and subscriptions online. Created a single sign-on experience with multi-level security working with 3rd party vendor’s Identity Management system. Gathered business requirements from team leads and collaborate with developers to establish information architecture with low fidelity wireframes.

  • Information architecture, UX and UI support towards redesigning the Integrated Calibration Development (ICD) program for better integration
    of its engine calibrating functions with heuristics evaluations and using industry best practices to ensure ease of use and support multi-calibration features.

  • Defined enterprise-wide Mobile Standards wiki pages consisting of style guides, navigation, reusable components and naming conventions for consistency in branding for all Cummins mobile apps.


Jan 2015 – May 2015


  • Researched and developed a Project Management App:  Taskly.  The project included - user research, creating user personas, Information Architecture, wireframes for desktop, tablet and mobile, UI kit and building a prototype based on 3 MVPs of the app, using lean methodology. Conducted usability testing and set up the app with Google Analytics to track site visits.

  • Consulted with SIM Advisory, a consultancy firm in Chicago to re-evaluate website goals to ensure correct branding and messaging comes across, keeping usability and UX design principles in mind. Delivered user research, redesigned sitemap and delivered a complete UI kit for the company brand.


May 2009 – March 2015


  • Co-founded an online retail company, specializing in South Asian inspired
    custom stationery, using eco-friendly papers and wind powered
    printing technology.

  • Conducted user research to define personas that were key in the website design to not only showcase the products but also ensure ease of ordering and inquiries.

  • Designed and managed the company website from concept to completion including the site map, task flow, wireframes, POC and the finished website. Conducted user testing to identify pain points and improve online experience.


Nov 2007 - April 2008


  • Part of Leadership Team critical to company’s vision and brand positioning. Redesigned company’s brand guidelines to reflect a modern business and design aesthetic. Coordinated design projects with the Murray Feiss office in China, local dealers and distributors.

  • Collaborated with marketing team at Martha Stewart Living (MSL) to brand, package and promote a new line of lighting fixtures to be sold under the MSL label at Saks Fifth Avenue, NY and nationwide. Scheduled advertising campaigns for various trade and consumer publications to showcase Murray Feiss and Martha Stewart Lighting products.


Nov 2002 - Nov 2007

ART DIRECTOR, Murray Feiss Import LLC, NY

  • Lead the Advertising department comprising of a team of 6 designers. Managed workflow of projects across Sales, Marketing and Customer Service departments to improve approval process ensuring faster task completion. 

  • Conceptualized and redesigned company website to portray a contemporary brand image and transforming it to an effective marketing and selling tool, resulting in a 32% increase in web traffic in first 6 months alone.

  • Designed artwork from concept to completion print advertising, packaging, corporate branding, brochures, catalogs, marketing and promotional materials.

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